MEET: Moon Cycle Bakery!
We love to introduce you to other businesses and businesswomen in the wellness space that we think you’ll love!
And if you’ve spotted our instagram posts this week, you’ll know that you can win one of our diaries as part of a huge giveaway being run by US-based Moon Cycle Bakery!
But just who and what is Moon Cycle Bakery?! Well, we’re glad you asked…
Hello! Can you introduce yourself for our readers?
Hi! My name is Devon Loftus and I’m the founder and president of Moon Cycle Bakery - a monthly treat box full of goodies to help balance your hormones during your period. We create hormone supportive treats alongside nutritionists, which look at certain micronutrients that are lost during the menstrual cycle and work with whole ingredients (think sweet potato, cacao, etc) to help the rebuild those micronutrients. They’re as good for you as they are delicious, plus, all of our treats are gluten and dairy free!
When I’m not working at Moon Cycle, I’m usually writing for fun, doing freelance design work, hanging with my husband and our English Bulldog, catching up with friends, eating and cooking/baking or moving by body through all sorts of means (hiking, fitness classes, walking, etc)
And tell us a little bit about Moon Cycle - what caused you to spot this gap in the market/what's the ethos behind Moon Cycle?
When I was working in a corporate setting, it became very clear to how disempowered the women around me felt. They felt stuck. They felt as though they had no choice. And they felt invalidated. It broke my heart and I decided right there and then that I needed and wanted to help empower women somehow, someway. I felt like they were some of the most powerful, strong visionaries I’d ever met and I wanted to help re-ignite that within them (as well as within myself). I had no idea it would come in the form of Moon Cycle Bakery, but when it did, it made complete sense.
I had the chance to help empower women during one of their most powerful, innate cycles that often times was stigmatized, hushed, shamed or just plain painful. It became even more clear to me that women wanted to feel heard, seen and gifted during their period and that they wanted to gather nutritional education so they felt more confident making a choice that best supported THEIR body.
How did Moon Cycle begin?
It all started when my friends in CA decided to throw me a bachelorette party. Near the end of the night, my now husband met everyone with a homemade cake decked out in chocolate ganache. Our crew devoured it stopping only to smile and share the cake, and after it was gone one of our friends walked over and thanked my husband. She said, "I just needed to tell you that this is one of the best cakes I've ever eaten and I'm not sure if it's because I'm about to get my period, but I almost cried." I sat next to her later that night and told her not to worry. "We'll be sure to bring you a slice of this cake every month."
What started with a heart-centered gesture became a company built out of the idea that people deserve to feel heard, seen and gifted during a time of the month that isn’t always easy. A space to shed the stigma + talk about periods as naturally as they occur in our bodies. A community where we can cultivate the belief that it's possible and important to satisfy our cravings and nourish our bodies — that we don't have to give up one for the other. A business that values education and believes that understanding our bodies leads to choice which leads to empowerment.
In order to lead a company with integrity, we decided to team up with experts, bloggers + women alike to create Moon Cycle Bakery the way it deserved — with wholeheartedness, love + healthy alternatives that satisfied (and soothed) those monthly cravings.
Where did your business name come from?
My best friend in CA had always referred to her period as her “moon cycle” and I loved it. That, and I’ve always been mesmerized by the moon. The house I grew up in had moon cut-outs in our shutters and my dad and I were always grabbing binoculars to witness celestial happenings above us. It was something that always felt mystical and somehow familiar. The moon always felt full of power for me, so the combination of our cycles and the moon itself felt like a great fit for the foundation of what MCB is about.
What was the response to it when you first began?
Immediately, women were excited, blown away and eager. To this day, we still hear lots of comments like “WHERE have you been?”, “This makes so much sense”, “This is what I want when I’m on my period — to be taken care of since I’m usually the one taking care of others.” I think women have always innately felt that this is a powerful, sacred time where they want to care for themselves, but society has muddled that for many and through commercialism has made periods something that need to be hidden, whispered or “dealt with”.
When people heard about MCB, it was met with mostly celebration, appreciation, RELIEF and gratitude! It was also met with cynicism, skepticism and scoffs. When is any creation not met with duality?
What's the most exciting part of your work?
The people. It may sound cliche but it’s the truth. I get most excited when I meet our customers out at events and love hearing from them. I get excited to hear what THEY want, how we can continue to shift and grow to better serve them. It feels like this really amazing collaboration between people and women from all over the country and I love that we get to share in the experience together.
What's been the hardest part of your journey so far?
Riding the waves of entrepreneurism. I’m extremely empathetic and sensitive and I have a heart that wants so badly for everything to work out always for all people. I’ve learned how messy and bumpy owning a business can be and how humbling that is. It’s taught me that I can’t be perfect, but can only try my best. That sometimes my best isn’t good enough and that’s okay. I also want to give as much as I can and sometimes our bottom line can suffer because of it, so I’m learning to receive what I need to for myself and for MCB so that we can keep serving others while always holding true to generosity. It’s a dance everyday and it can feel really hard. It can also feel really good.
Where can we find Moon Cycle?
You can find Moon Cycle Bakery treats online at our website www.mooncyclebakery.shop (which is being completely renovated and our services are being tweaked, so stay tuned!) — we ship directly to your front door. We’ll also be branching out into wholesale this year and are excited to share those locations when we’ve settled in!